Why Email List Churn Is a Growth Signal

What this episode covers

Lucas and Luna challenge the conventional wisdom that constant list growth is the only goal. They dive into data from a 2025 Mailchimp benchmark report showing that a 0.5% monthly churn rate correlates with 22% higher click-to-open rates. Using examples from a B2B SaaS company and a lifestyle newsletter, they argue that losing disengaged subscribers actually improves deliverability, sender reputation, and long-term revenue. Practical advice on setting churn targets and measuring 'healthy churn' vs. 'bad churn' is included. #EmailMarketing #ListChurn #SubscriberGrowth #Mailchimp #ClickToOpenRate #Deliverability #SenderReputation #B2BMarketing #Newsletter #MarketingStrategy #EmailBenchmarks #Engagement #ListCleaning #ChurnRate #FexingoBusiness #BusinessPodcast #MarketingPodcast #EmailListHealth Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?

This episode is 7 minutes long.

When was this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode published?

This episode was published on June 1, 2026.

What is this episode about?

Lucas and Luna challenge the conventional wisdom that constant list growth is the only goal. They dive into data from a 2025 Mailchimp benchmark report showing that a 0.5% monthly churn rate correlates with 22% higher click-to-open rates. Using...

Can I download this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.