EPISODE · Jun 1, 2026 · 7 MIN
Why Email List Churn Is a Growth Signal
from The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · host Fexingo
Lucas and Luna challenge the conventional wisdom that constant list growth is the only goal. They dive into data from a 2025 Mailchimp benchmark report showing that a 0.5% monthly churn rate correlates with 22% higher click-to-open rates. Using examples from a B2B SaaS company and a lifestyle newsletter, they argue that losing disengaged subscribers actually improves deliverability, sender reputation, and long-term revenue. Practical advice on setting churn targets and measuring 'healthy churn' vs. 'bad churn' is included. #EmailMarketing #ListChurn #SubscriberGrowth #Mailchimp #ClickToOpenRate #Deliverability #SenderReputation #B2BMarketing #Newsletter #MarketingStrategy #EmailBenchmarks #Engagement #ListCleaning #ChurnRate #FexingoBusiness #BusinessPodcast #MarketingPodcast #EmailListHealth Keep every episode free: buymeacoffee.com/fexingo
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Why Email List Churn Is a Growth Signal
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