Why Email Open Rate Is a Vanity Metric You Should Ignore ...

What this episode covers

Lucas and Luna dig into why email open rate, long considered the gold standard of email marketing, is actually a misleading vanity metric. With Apple's Mail Privacy Protection and Google's image caching, open rates are inflated and unreliable. Instead, they argue for focusing on click-to-open rate, conversion rate, and list health metrics. Lucas cites data from a 2025 Litmus study showing open rates in B2C newsletters have climbed to 35% while actual engagement dropped. They discuss how to pivot your email strategy toward meaningful measurements and share a case study of a DTC brand that doubled revenue by ignoring open rates. Plus, the hosts explain why the ad-free model of Fexingo depends on listener support at buy me a coffee dot com slash fexingo. #EmailMarketing #OpenRate #VanityMetric #EmailMetrics #MailPrivacyProtection #AppleMPP #ClickToOpenRate #ConversionRate #EmailStrategy #LitmusStudy #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #MarketingPodcast #EmailNewsletter #ListHealth Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?

This episode is 6 minutes long.

When was this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode published?

This episode was published on June 3, 2026.

What is this episode about?

Lucas and Luna dig into why email open rate, long considered the gold standard of email marketing, is actually a misleading vanity metric. With Apple's Mail Privacy Protection and Google's image caching, open rates are inflated and unreliable....

Can I download this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.