Why Email Preview Text Is Your Most Overlooked Asset

What this episode covers

In this episode of The Email Marketing Podcast, Lucas and Luna dive into the power of preview text — the snippet that appears next to or below the subject line in most email clients. They discuss how this small piece of copy can dramatically boost open rates, share real-world examples from brands like Warby Parker and Patagonia, and explain why many marketers waste it by repeating the subject line or leaving it blank. The hosts walk through best practices for crafting preview text that complements the subject line, creates curiosity, and drives action. They also touch on how to preview text across different devices and clients, and why testing matters. If you've been ignoring your preview text, this episode will change how you approach every email you send. #EmailMarketing #PreviewText #OpenRates #SubjectLine #Copywriting #EmailDesign #MarketingTips #WarbyParker #Patagonia #SubscriberEngagement #EmailStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #DigitalMarketing #EmailList #CTR #EmailOptimization Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?

This episode is 7 minutes long.

When was this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode published?

This episode was published on June 8, 2026.

What is this episode about?

In this episode of The Email Marketing Podcast, Lucas and Luna dive into the power of preview text — the snippet that appears next to or below the subject line in most email clients. They discuss how this small piece of copy can dramatically boost...

Can I download this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.