Why Email Preview Text Is Your Most Overlooked Asset

In this episode of The Email Marketing Podcast, Lucas and Luna dive into the power of preview text — the snippet that appears next to or below the subject line in most email clients. They discuss how this small piece of copy can dramatically boost open rates, share real-world examples from brands like Warby Parker and Patagonia, and explain why many marketers waste it by repeating the subject line or leaving it blank. The hosts walk through best practices for crafting preview text that complements the subject line, creates curiosity, and drives action. They also touch on how to preview text across different devices and clients, and why testing matters. If you've been ignoring your preview text, this episode will change how you approach every email you send. #EmailMarketing #PreviewText #OpenRates #SubjectLine #Copywriting #EmailDesign #MarketingTips #WarbyParker #Patagonia #SubscriberEngagement #EmailStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #DigitalMarketing #EmailList #CTR #EmailOptimization Keep every episode free: buymeacoffee.com/fexingo