Why Email Segmentation by Behavior Beats Demographics

Lucas and Luna dig into why demographic-based email segmentation often misses the mark compared to behavioral triggers. Using a case study from a mid-size e-commerce brand that shifted from age/gender segments to purchase-history and engagement-based lists, they show how click rates improved 34% and revenue per email rose 22%. They also discuss the practical challenge of setting up behavioral triggers without expensive automation tools, and why even simple 'last purchase date' or 'pages visited' rules outperform standard demographics. If you've been segmenting by age, gender, or job title, this episode might change your approach. #EmailMarketing #Segmentation #BehavioralTriggers #Demographics #Ecommerce #ClickRates #RevenuePerEmail #CustomerBehavior #MarketingStrategy #DataDriven #EmailList #Personalization #Automation #CaseStudy #FexingoBusiness #BusinessPodcast #Marketing #EmailCampaigns Keep every episode free: buymeacoffee.com/fexingo