Why Emotional Intelligence (Not Legal Skills) Is the Key to Winning in Family Law | Zachary Ashby

Most attorneys think legal expertise is what sets them apart. Wrong.In family law, emotional intelligence is the real superpower.In this episode of Life Beyond the Briefs, Brian Glass sits down with Zach Ashby, a family lawyer who’s built a thriving practice by focusing on client relationships, strategic sales, and firm growth.They break down:Why most lawyers are terrible at sales and how to fix itThe secret to handling high-conflict clients without losing your mindHow mentorship, branding, and systems help scale a firm the right wayWhy the zero-sum mentality in family law is hurting your clients—and your businessWant to learn more about Zach and his firm?Visit PNWFamilyLaw.com to see how they’re redefining family law with a client-centered approach.Zach and his team are also rolling out new attorney bio videos to help clients connect with their lawyers before they ever step foot in the office—check them out on the website!🎧 Hit play now and learn how to transform your approach to family law.____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia.  He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field.  This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn