Why Empathy is a Marketing Superpower: Vivienne Horsfall of Transmit Security | CMO Chats

Vivienne Horsfall, Director of Field Marketing, APJ at Transmit Security, shares why authenticity, empathy, and orchestration are at the heart of modern marketing leadership. She reflects on breaking down silos by blending fraud prevention with customer identity, and how executive roundtables create real pipeline impact when sales and marketing align. Vivienne also highlights the growing challenge of cutting through today’s noise, stressing that “generic marketing is dead” and urging leaders to master each step, build human connections, and make empathy their superpower in navigating today’s fast-changing landscape.🎧 Watch the ⁠⁠⁠full interview⁠⁠ ⁠⁠⁠⁠and subscribe for more conversations with today’s top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #FutureOfMarketing #CMORole