Why Employer Branding is More Important Now Than Ever

Have you heard the term "employer brand" before? Do you know what it means and why there is a lot of buzz around this concept? In this episode, Lacey Halpern and Brandon Laws of Xenium HR discuss what it employer branding means and why plays an important role in attracting specific types of people to organizations. During the discussion, you will find out what employer branding is all about, what departments usually play a role in its development and how employers can use employer branding to find people that are a perfect fit for their organization.   Take our quick survey about the HR for Small Business podcast: https://www.surveymonkey.com/s/XeniumPodcast