EPISODE · Feb 6, 2026 · 22 MIN
Why Energy Prices Feel Out of Control
from Green New Perspective · host Green New Perspective
Energy bills have become a source of frustration for many people. They arrive once a month, often higher than expected, with little explanation for what’s driving the increase. At the same time, headlines point to artificial intelligence, electric vehicles, and a power grid under growing strain, but often fail to explain how these forces are connected or what consumers can actually do about them.Adam Cain works at that intersection. He’s a marketing and technology leader at ElectricityRates.com, a consumer platform built by Power Target, a technology company that helps people navigate energy choices in deregulated markets. In this conversation, we talk about why energy pricing has become so confusing, how decades-old infrastructure collided with new forms of demand, and why stability (not just lower prices) is becoming the thing people value most.Episode Guest: Adam Cain, VP Growth Marketing, ElectricityRates.com━━━━━━━━━━━━━━━━━━━━━━🎥 [WEBINAR] - The CFO-Proof Marketing PlaybookHow Manufacturers Prove Marketing’s Revenue Impact In HubSpot👉 Watch The Replay━━━━━━━━━━━━📚 Episode Resources:Website: https://electricityrates.comFB: https://www.facebook.com/ElectricRatesX: https://twitter.com/electric_ratesInterview with Adam:👉 https://www.npws.net/podcast/energy-prices-explained━━━━━━━━━━━━🎧 Subscribe to our podcast:Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS━━━━━━━━━━━━━💬 Follow us on social media:Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ ━━━━━━━━━━━━━━━━━━━━━━🌍 Podcast Created by New Perspective MarketingThis podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. ━━━━━━━━━━━━━━💚 Green New Perspective Team:Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective
What this episode covers
Energy bills have become a source of frustration for many people. They arrive once a month, often higher than expected, with little explanation for what’s driving the increase. At the same time, headlines point to artificial intelligence, electric vehicles, and a power grid under growing strain, but often fail to explain how these forces are connected or what consumers can actually do about them.Adam Cain works at that intersection. He’s a marketing and technology leader at ElectricityRates.com, a consumer platform built by Power Target, a technology company that helps people navigate energy choices in deregulated markets. In this conversation, we talk about why energy pricing has become so confusing, how decades-old infrastructure collided with new forms of demand, and why stability (not just lower prices) is becoming the thing people value most.Episode Guest: Adam Cain, VP Growth Marketing, ElectricityRates.com━━━━━━━━━━━━━━━━━━━━━━🎥 [WEBINAR] - The CFO-Proof Marketing PlaybookHow Manufacturers Prove Marketing’s Revenue Impact In HubSpot👉 Watch The Replay━━━━━━━━━━━━📚 Episode Resources:Website: https://electricityrates.comFB: https://www.facebook.com/ElectricRatesX: https://twitter.com/electric_ratesInterview with Adam:👉 https://www.npws.net/podcast/energy-prices-explained━━━━━━━━━━━━🎧 Subscribe to our podcast:Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS━━━━━━━━━━━━━💬 Follow us on social media:Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ ━━━━━━━━━━━━━━━━━━━━━━🌍 Podcast Created by New Perspective MarketingThis podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. ━━━━━━━━━━━━━━💚 Green New Perspective Team:Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective
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Why Energy Prices Feel Out of Control
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