Why engagement is so much more important than the numbers

All clients are expecting a good outcome from their advertising campaign, but it is measuring that outcome and building false expectations that can lead to issues down the road. In this episode of Killer Media Sales hosts Russell Stephenson and Alex Whitlock analyse that initial agreement that you have with your client.  They discuss the importance of educating your client upfront about the results that can be controlled – and the ones which really don't matter! They will explain how you can shift your client mentality to focus on outcomes rather than the numbers, how to avoid the trap of letting the client decide what the outcome should be, and why "click-through" rates don't mean what they used to.