Why Engineering Knowledge Should Drive Marketing Messaging w/ Adam Kimmel

Engineers and marketers may come from different planets. But in manufacturing environments that involve selling technical, complex products, marketers NEED the knowledge of those engineers to drive messaging strategy. So how do you make that happen? How do you get the engineer to understand why their expertise and participation in marketing matters? And how do you get the marketer to understand how the engineer thinks? In today's conversation, Adam Kimmel (who comes from the planet of engineering and is a transplant on the planet of marketing) will unpack it all for you.