Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story

Launched two years ago, Ergatta offers an alternative to instructor-led fitness with what the company calls game-based workouts.  As Ergatta looks to broaden the awareness of the company and their at-home rower, they are launching their first brand campaign with former NFL player Colin Kaepernick at the center of it.  I sat down with Randi Charles, VP of Marketing for Ergatta, to talk more about the upcoming campaign and what made Kaepernick the right fit to tell their brand story.