EPISODE · Jun 11, 2026 · 9 MIN
Why Event Name Badge Font Size Changes Lead Capture Results
from The Event Marketing Podcast with Fexingo: Conferences, Trade Shows, and In-Person Brand Activation · host Fexingo
In this episode of The Event Marketing Podcast, Lucas and Luna dive into a surprising detail that affects lead capture more than most planners realize: the font size on attendee name badges. Lucas shares data from a recent medical conference where a font size increase from 10 point to 14 point boosted badge scan rates by 22 percent. They explore the psychology of readability, the tradeoff with QR code sizing, and why smaller fonts actually decrease engagement. Luna brings a counterpoint from a tech expo where oversized badges caused privacy concerns. Together, they unpack a design choice that costs events thousands of lost leads without anyone noticing. Specific numbers, real venues, and actionable takeaways for conference organizers. #EventMarketing #LeadCapture #BadgeDesign #ConferenceStrategy #FontSize #TradeShowTips #AttendeeEngagement #EventProfs #Marketing #EventTech #DataDriven #MedicalConference #TechExpo #Readability #QRCode #ROI #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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Why Event Name Badge Font Size Changes Lead Capture Results
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