Why Event Net Promoter Score Is a Misleading Metric

Lucas and Luna tackle a common but flawed event metric: the Net Promoter Score. Lucas explains how NPS conflates event experience with brand loyalty, drawing on a case from a mid-size B2B software conference where a 72 NPS hid a 40% drop in intent to rebook. They discuss why ask-the-room surveys inflate scores, how timing of the survey distorts results, and what to measure instead: intent to return, lead quality ratio, and share of wallet. Luna shares a counterexample from a medical device show where NPS actually predicted repeat attendance. The episode closes with a practical takeaway for event marketers: replace one post-event question with 'Will you attend next year?' and track the gap between NPS and rebook rate. #EventNetPromoterScore #EventMetrics #NPSvsRebookRate #B2BEvents #TradeShowAnalytics #EventROI #ConferenceData #LeadQuality #ShareOfWallet #EventMarketing #PostEventSurvey #EventStrategy #LiveEvents #MarketingAnalytics #CustomerExperience #B2BMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo