Why Event Registration Data Quality Predicts 30 Percent More Revenue

Lucas and Luna dig into the overlooked economics of event registration data quality. Using a real-world example from a 2025 B2B tech summit, they show how one exhibitor used dirty registration data from a partner to book $90,000 in meetings, while another with clean data booked $280,000. They break down the three biggest data traps — duplicate records, out-of-date titles, and missing fields — and explain how a simple pre-event data audit can boost lead-to-revenue conversion by 30 percent. If you run events or sponsor them, this episode will change how you think about that spreadsheet of names. #EventMarketing #DataQuality #LeadGeneration #EventROI #RegistrationData #B2BMarketing #EventProfs #TradeShows #ConferenceMarketing #DataHygiene #LeadConversion #RevenueOperations #MarketingAnalytics #EventStrategy #BusinessPodcast #FexingoBusiness #LucasAndLuna #Marketing Keep every episode free: buymeacoffee.com/fexingo