Why every A-lister also has a side hustle

Seemingly every celebrity has their own brand these days, whether it’s booze (Cameron Diaz, Matthew McConaughey) or cosmetics (Selena Gomez, Lady Gaga) or squeezy food pouches (Jennifer Garner). Today on the show, what is fueling the celebrity business bonanza? We hear from two legendary singers, Lisa Loeb AND John Legend, who are pursuing ventures outside of show business. Related episodes: The celebrity crypto nexus The Olympian to influencer pipeline (Apple / Spotify)For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy