Why every A-lister also has a side hustle (Encore)

Happy Holidays from The Indicator! For the next week, we're running some of our favorite shows from this year. On today's show, why celebrities are increasingly investing in their own brands.This piece originally aired August 14, 2025.Related episodes:The celebrity crypto nexusThe Olympian to influencer pipeline (Apple / Spotify)For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.NPR Privacy Policy