Why every brand is leaning into nostalgia

Welcome back to another episode of The Curious Consumer! This week’s episode is brought to you by Ever Ledger, the full-service accounting and finance partner specializing in high-growth CPG (they handle your books, tax, and modeling all under one roof). If your books are messy, your accountant is too slow for your speed, or you’re gearing up for a raise/expansion, check them out! Today we’re getting into the nostalgic side of CPG: the rise of Shirley Temple (dirty and otherwise), Jams’s genius NFL partnership, and OLIPOP's brand refresh. Plus, why the "$50 strawberry brand" was never really about strawberries, the “blended” pasta trend, and more. Let's get into it! The breakdown: 00:00 Intro 02:12 Rise of the Shirley Temple 05:13 Jams x NFL: The Uncrustables Opportunity 08:02 OLIPOP’s brand refresh 12:26 Oishii’s $150M Raise 17:52 Brami’s $33M Series B 24:14 David Protein’s unhinged marketing (per usual) 29:55 Banana water? 32:17 The next format of supplements 35:48 Conclusion 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe