Why Every Brand Needs a Music Strategy ft. Jesse Kirshbaum

In this episode of Founder-Led, host Rohan Karunakaran sits down with Jesse Kirshbaum, the founder and CEO of Nue Agency. With nearly two decades of experience in the music and marketing industries, Jesse is a leading voice on how music can serve as a powerful leverage point for brands. He shares his journey from discovering his passion for music through high school parties to recognizing its potential in the business landscape. With a keen understanding of how music connects people, Jesse has made it his mission to help brands harness this universal language to create meaningful consumer experiences.Jesse discusses the often overlooked role of music in B2B and brand marketing, providing insights into how companies can integrate music into their strategies for enhanced engagement and brand affinity. With compelling examples, such as the innovative Sour Patch Kids campaign, Jesse illustrates the transformative power of music in marketing, showing how it can create authentic connections with audiences. He emphasizes that all brands can benefit from a music strategy, no matter their stage of growth, and encourages marketers to view music as a vital component of their brand DNA.(00:01) - - Welcome to Founder-Led Podcast (00:08) - - Sponsored by Frontier Content Studio (00:33) - - Introduction to Jesse Kirshbaum (01:10) - - Jesse's Origin Story in Music (02:59) - - Transition to New Agency (06:34) - - Leveraging Music in Brand Strategy (09:18) - - Importance of Music Strategy for Brands (12:27) - - Measuring Music's Impact on Marketing (13:56) - - Case Study: Sour Patch Kids Campaign (17:56) - - Benefits for B2B Brands with Music (19:04) - - Threshold for Investing in Music Strategy (20:41) - - Closing the Loop on Event ROI (22:04) - - Music's Role in Enhancing Experiences (23:13) - - AI's Impact on Music and Marketing (27:17) - - Parting Message for Brand Builders (28:43) - - Where to Find Jesse's Newsletter