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EPISODE · Jun 11, 2025 · 22 MIN

Why every brand needs its legends and lore

from AMA Marketing / And with Bennie F. Johnson · host American Marketing Association

Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.

Episode metadata supplied by the publisher feed · Published Jun 11, 2025

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Why every brand needs its legends and lore

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