Why every brand needs its legends and lore

from AMA Marketing / And with Bennie F. Johnson · host American Marketing Association

Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.

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This episode is 22 minutes long.

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This episode was published on June 11, 2025.

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