Why Every Business Needs a Book | Your Biz Needs a Book with Sean Platt

It's been a while since we had our Your Biz Needs a Book strand front and centre. So it's time to remind you how helpful a book can be.   In the studio Sean Platt is back - he's written 200+ books + ghost-written plenty more. He's never found a business that couldn't benefit from one - even the local chiropractor. We discuss why writing the wrong book can actively hurt you, the question you must ask before you write a single word + why the thing you're almost throwing away because it's too easy might be your most valuable content. Look for more episodes in the Your Biz Needs a Book strand - there's a huge number of experts there sharing helpful info and encouragement.  Sean's Ghost-writing Website: bookyourbusiness.co Sean’s Publishing Website:  Sterling & Stone https://sterlingandstone.net/ Sean on LinkedIn: Profile here ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list