Why Every Company Needs a Trust Center

Kelly Peterson is the Chief Privacy and Compliance Officer for Yobi AI, a company dedicated to building models based on consented data to democratize access to data in an ethical and privacy-respecting manner. As CPO, Kelly establishes the strategy for the company's compliance programs and advises on product development utilizing PbDD. She collaborates cross-functionally with key internal stakeholders and external partners to explain Yobi's unique approach to AI development. In this episode… Building trust around how companies collect and use consumer personal information has become a defining challenge. Companies need to be upfront with the types of personal information they collect from consumers, why they collect it, and how it is used. Making that information easy to access can help people better understand a company's privacy and security practices. And one way to do that is through a trust center.  Trust centers do more than build credibility. They can also serve as an efficient sales and marketing tool that quickly answers questions about an organization's privacy and security practices. Building one often starts with an internal advocate. That advocate can work with sales and marketing teams to demonstrate how having privacy and security information in one place enables more effective responses to requests from organizations evaluating potential business partnerships. When building AI tools or other new products and features, companies should treat trust as a design choice and be transparent about how behavioral data is used and the benefits consumers receive from it.  In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels talk with Kelly Peterson, Chief Privacy and Compliance Officer at Yobi AI, about building trust-centered approaches to privacy and security practices. Kelly explains the role trust centers play in demonstrating transparency to consumers and business partners. She shares how businesses benefit from building new products, features, and AI tools with trust in mind, and why demonstrating the benefits of using consumer behavioral data helps build trust. Kelly also discusses the challenges companies face when navigating overlapping privacy laws, AI regulations, and other privacy-adjacent regulations.