Why EVERY Creative Needs Associates

2021. The year many creatives discovered that they are indeed running a biz and that sometimes they need some help doing so. The problem is for many they were caught flat-footed and simply had no help. Imagine if many creators had a little help from some other trusted creative partners though. That would have been pretty dope for all those triple headers, double booked reschedules, and that endless backlog. We believe every creative business should have associates not just for the owners benefit, but for the client, and we break down the 4 Key Types of Associate personas as make the argument that associates are not just for large studios or celebrity photographers. Associates are LIFE.