Why Every Executive Needs a Personal Leadership Brand

Leadership and branding are two words that don’t typically appear in the same sentence.We think of branding as something that’s applied to products to give them an identity or greater consumer appeal.Leadership tends to conjure images of building team spirit or guiding a company through tough times or towards greater success.But what if to be more successful senior executives need to combine the principles of both branding and leadership?Today I’m speaking with Brenda Bence, whose has deep experience in both branding and leadership.Brenda spent 20 years working in six countries in Europe and Asia leading billion dollar consumer brands for Procter & Gamble and Bristol-Myers Squibb.Since then, she’s coached over a thousand leaders from around the world and is recognized by Thinkers50 as a World Leader in Coaching.Brenda believes that every great leader has their own personal brand.  In this podcast she talks about1. What a ‘personal brand’ is and why it plays a critical role for leadership success.2. How to get started identifying and building our leadership brand.3. Errors that leaders might not realise they make that undermine their brand image.USEFUL LINKSConnect with Brenda Bence on LinkedIn:  https://www.linkedin.com/in/brendabence/Brenda Bence's books:  https://brendabence.com/books-products/Brenda Bence's website:  www.BrendaBence.comBrenda Bence on YouTube:  https://www.youtube.com/c/BrendaBenceLearn about the Current Situation Sourcing:   https://thecurrentsituation.netA Seat at The Table website:   https://seat.fmSEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm