EPISODE · May 27, 2025 · 20 MIN
Why Every Franchise Brand Needs a Podcast (And How to Make It Work)
from Franchise Marketer · host Joel Kleber
In this episode, I share how we’ve used podcasts at Jim’s to help recruit nearly 2,000 franchisees in under six years.You’ll hear:Why real stories from franchisees build trustHow I run the podcast each week with tools like Zoom, Calendly, and AIWhat questions I ask to get honest, useful contentHow we turn one episode into blog posts, LinkedIn content, short videos, and moreWhat to do if your leadership team still doesn’t see the valueTips for getting your founder or CEO involved—even if they hate being on cameraThis is the same process I use every week. It works.If you’re in franchise marketing or recruitment, this will help you get started and keep it going.🎧 Want to see it in action? Search for the Jim’s Podcast or the Jim’s Mowing Podcast.Ready to grow your franchise like we did? Here's how I can help:📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: https://franchisemarketer.beehiiv.com/Once you join my newsletter list, you can contact me via that. Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!
What this episode covers
In this episode, I share how we’ve used podcasts at Jim’s to help recruit nearly 2,000 franchisees in under six years.You’ll hear:Why real stories from franchisees build trustHow I run the podcast each week with tools like Zoom, Calendly, and AIWhat questions I ask to get honest, useful contentHow we turn one episode into blog posts, LinkedIn content, short videos, and moreWhat to do if your leadership team still doesn’t see the valueTips for getting your founder or CEO involved—even if they hate being on cameraThis is the same process I use every week. It works.If you’re in franchise marketing or recruitment, this will help you get started and keep it going.🎧 Want to see it in action? Search for the Jim’s Podcast or the Jim’s Mowing Podcast.Ready to grow your franchise like we did? Here's how I can help:📧 Get my FREE Franchise Growth Playbook - The exact strategies I used to grow Jim's Group by 2,000 franchisees: https://franchisemarketer.beehiiv.com/Once you join my newsletter list, you can contact me via that. Don't forget to subscribe, leave a review, and share this with other franchise professionals who need to hear this!
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Why Every Franchise Brand Needs a Podcast (And How to Make It Work)
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