Why Every Musician Needs to Promote Themselves – Keyelement’s Wake-Up Call

In Part 2 of my conversation with Joel McCann, aka KeyElement, we dive deeper into the realities of self-promotion as an artist. From playing one of the biggest shows of his career to realizing he hasn't been showcasing his work the way he should, this episode is a wake-up call for every musician trying to make it. We talk about the importance of putting yourself out there, why documentation and content are everything in today’s music industry, and how the smallest details—like listing your full skills—can make or break opportunities. Joel also shares his experience juggling live performance and production, running one of the biggest shows at his school, and why Sweetwater was a game-changer for his career. If you’re an independent artist trying to navigate the industry, this episode is packed with real talk about what it takes to stand out, stay consistent, and claim your spot. Don’t sleep on your own talent—watch this, take notes, and start moving!