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Why Every New Market Costs Trading Firms Millions in Infrastructure (Thiago Rudiger) episode artwork

EPISODE · May 5, 2026 · 28 MIN

Why Every New Market Costs Trading Firms Millions in Infrastructure (Thiago Rudiger)

from Proof of Story with Rob Sags · host Proof of Story

Sags and Thiago Rudiger of TheHUB get into why trading firms keep rebuilding the exact same infrastructure every time they enter a new market and why that cost still hasn’t been solved… Here’s what you’ll get from this one:🔥 Trading firms pay millions per market just to access the same setup🔥 No shared infrastructure forces repeated capex across exchanges🔥 TheHUB collapses multiple markets into one trading environment🔥 Market makers immediately understand the cost advantage🔥 Crypto VCs miss it because they never dealt with TradFi constraints🔥 Access to data feeds like CME becomes a real bottleneck🔥 Exchanges act as magnets that pull liquidity and participants🔥 Brazil has strong technical talent but lacks venture capital depth 0:00 Intro01:10 Career and Consulting Background05:12 Institutional Crypto Research07:13 Stablecoin Growth and Operations12:23 Brazilian Builder Community16:04 TheHUB Project and HFT24:00 Data Center Growth and Global Expansion Connect with Thiago Rudiger:https://x.com/thiagorudiger Connect with Sagshttps://x.com/RobertSagurtonTrade without Compromise @Fogohttps://www.fogo.io/

What this episode covers

Sags and Thiago Rudiger of TheHUB get into why trading firms keep rebuilding the exact same infrastructure every time they enter a new market and why that cost still hasn’t been solved… Here’s what you’ll get from this one:🔥 Trading firms pay millions per market just to access the same setup🔥 No shared infrastructure forces repeated capex across exchanges🔥 TheHUB collapses multiple markets into one trading environment🔥 Market makers immediately understand the cost advantage🔥 Crypto VCs miss it because they never dealt with TradFi constraints🔥 Access to data feeds like CME becomes a real bottleneck🔥 Exchanges act as magnets that pull liquidity and participants🔥 Brazil has strong technical talent but lacks venture capital depth 0:00 Intro01:10 Career and Consulting Background05:12 Institutional Crypto Research07:13 Stablecoin Growth and Operations12:23 Brazilian Builder Community16:04 TheHUB Project and HFT24:00 Data Center Growth and Global Expansion Connect with Thiago Rudiger:https://x.com/thiagorudiger Connect with Sagshttps://x.com/RobertSagurtonTrade without Compromise @Fogohttps://www.fogo.io/

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Why Every New Market Costs Trading Firms Millions in Infrastructure (Thiago Rudiger)

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Frequently Asked Questions

How long is this episode of Proof of Story with Rob Sags?

This episode is 28 minutes long.

When was this Proof of Story with Rob Sags episode published?

This episode was published on May 5, 2026.

What is this episode about?

Sags and Thiago Rudiger of TheHUB get into why trading firms keep rebuilding the exact same infrastructure every time they enter a new market and why that cost still hasn’t been solved… Here’s what you’ll get from this one:🔥 Trading firms pay...

Can I download this Proof of Story with Rob Sags episode?

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