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Apr 2, 2025 16 min

Why Every SEO Needs to Start Using Video

from The Edward Show Hosted by Edward Sturm

E637: Why SEOs need to care about video - and how to grow fast on Instagram. Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google Search. Videos can be made in 5 minutes and rank the next day over articles that took weeks to make. They can be outsourced. You can combine this with your bottom-of-funnel SEO efforts to make videos you can put on your landing pages or just to get content from. Then you hit your keywords from two different channels. There's a ton to unpack here. You're going to love it. 🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:19 Heat With Video in SEO 02:51 Outsourcing Video Production 03:26 Personal Experience with Video Marketing 04:26 Video for Brand Building 05:11 Case Study: Instagram Reels Success 11:49 Case Study: Emotional Storytelling on Instagram 14:43 Final Thoughts and Resources The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seohacks #seotips #instagrammarketing #digitalmarketing

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