Why Every Small Business Needs to Monitor NPS - with Antonella Pisani

Antonella Pisani is the founder and CEO of Dallas-based Eyeful Media, a digital marketing and consulting firm focused on performance marketing and digital strategy for mid-market companies. In this episode, you will learn What is a net promoter score and why is it important? What tools and resources are required for a brand to calculate their net promoter score? What are the primary benefits for calculating the net promoter score? What are various ways that a brand can poll customers to calculate the score? Example of an ecommerce brand that has a high net promoter score and how did they achieve this For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Guest Links: https://www.eyefulmedia.com/ https://provisionpromise.org/ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.