Why “Everyone” Isn’t Your Ideal Client (And What to Do Instead).

Do you find yourself struggling to define who your business is really for? Maybe you’re casting a wide net—hoping to help “everyone”—but still not connecting with the people who truly need you. As a health or wellness professional stepping into entrepreneurship, it’s easy to feel overwhelmed and unsure whose problems you’re meant to solve. In this episode, Suzy Wraines breaks down why trying to serve everyone leads to confusion and burnout (for both you and your clients) and how getting specific about your ideal client is the key to growing your business. Discover the crucial question you need to be asking when choosing who you’ll work with, learn how to align your business with your true calling, and find the confidence to say “no” without guilt. Get ready to simplify your path, serve with purpose, and finally build a business that feels right for you!Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/Episode #126-Contents:(00:00) Intro (00:29) Niche Marketing for Health Professionals(05:33) Army Medic Experience(06:50) Soul's True Purpose or Skill?(11:18) "Define Your Target Customer" This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startingabusinesssimplified.substack.com