Why Everything Is Sales: Fundraising, Founder Journey, and LATAM Fintech with Lolita Taub

"Everything is sales." — Lolita TaubIf you've ever convinced a toddler to brush their teeth, negotiated bedtime, or talked someone off a ledge at Thanksgiving dinner — congratulations. You've been selling your whole life without knowing it.Summer has spent years making the case that profitable growth is more than just sales. Lolita Taub spent just as many years making the case that everything is sales. Turns out both things are true at the same time. This episode is what happens when two operators who've sat in every seat stop arguing about the definition and start talking about what actually works.Lolita Taub is the founder and GP of Ganas Ventures, a fund investing in early-stage startups in the US and Latin America. She started her career in enterprise sales at IBM and Cisco, moved into the startup world as an operator, became an ecosystem builder, and eventually started writing checks. She's also a neurodivergent, first-generation, community-first founder who grew up in South Central Los Angeles and has spent her career opening doors and leaving them open for the people coming up behind her. Her book, What Actually Matters: Startups, Capital, and the Rules Nobody Taught Us, is the culmination of everything she's learned across every seat she's ever sat in.In this episode, Summer and Lolita get into the unfair advantage that comes from having lived every role before you start writing checks — and what most investors miss because they've only ever done one thing. Lolita breaks down why fundraising is just sales with a different name, why founders who can't sell can't scale, and what it actually means to carry a number and let that discipline follow you into every room you enter after.They also get into the book — not the standard book tour version, but the real story behind it. Lolita wrote it for the people who didn't inherit a network, who were told they didn't belong, who are talented but weren't handed the opportunity to match. The stuff nobody tells you until you've already made the expensive mistakes.And then the conversation goes somewhere no other show on her book tour is going: Latin American fintech. Summer founded a fintech in 2021 targeting unbanked and underbanked communities and watching the flow of money between California and Mexico — that's when she first found Lolita. This episode finally closes the loop on that. Lolita shares what's actually happening in LATAM right now, why COVID accelerated an entirely new generation of infrastructure, and the portfolio company she's most excited about — a WhatsApp-native CRM built for the way business actually happens outside the US.This one covers a lot of ground fast. Come ready to think differently about sales, community, capital, and who gets to build.Pre-order What Actually MattersLolita Taub on LinkedInGanas VenturesLeadsales (LATAM fintech spotlight)Subscribe to Revenue Remix on YouTube, Spotify, and Apple Podcasts.Follow Summer#EverythingIsSales #SalesStrategy #FounderMindset #StartupFunding #VentureCapital #LATAMFintech #WomenInTech #WomenFounders #RevenueRemix #B2BGrowth #GTMStrategy #CommunityDrivenGrowth #NeurodivergentFounders #GanasVentures #WhatActuallyMatters #FounderJourney #StartupCommunity #FintechInnovation