Why Everything You Know About Scaling Your Business To 7-Figures Is All Wrong w/ Brandon Horoho

Scaling a business to 7-figures is the one of scariest things to do in life. It will stretch you thin and challenge your identity. I know so many entrepreneurs who feel trapped inside their business while trying to make it to 7-figures. But those entrepreneurs who do make it to the million dollar mark don’t feel trapped. They understand how important it is to have clarity in their lighthouse. They value relationships and time more than money. They lead with curiosity,  and they trust themselves enough to take action even if the path doesn’t make sense at times. That’s why I asked Brandon Horoho to come on the show. Brandon is the co-founder and creative director at Montana Knife Company, a girl dad of two, and a jeep lover. He is the man behind one of the most successful launches in eCommerce businesses I've ever seen. If you’ve ever wondered what it looks like to scale past seven figures, this episode gives you an inside look on how to build a multi-million dollar brand from the ground up.In this episode you’ll discover :The true definition of marketing and why everything you know about scaling is all wrongHow to go deeper instead of wider so you make a long lasting impactThe values and principles you must embody to become a seven-figure entrepreneurConnect With Brandon On Instagram Check Out Montana Knife Company  Other Notable EpisodesHow Rob Bailey says Fu*k you, kill everything  Notable Quotes & Time Stamps08:44 I was selling meal plans and pushing mashed potatoes. I didn't realize that I was getting a crash course on brand management. - Brandon Horoho15:08 The beautiful thing about marketing is that it’s just experimenting with ideas. And unless you do something that insults someone or is bad for the brand, bad marketing is not a strikeout, it’s just a swing and a miss. - Brandon Horoho 24:37 The secret to success is the net effort over the entire year. Brandon Horoho27:33 Manifestation is a result of multiple consistent and intentional inputs- George Bryant 38:13 Find your strength, build capacity to where you do it every day, and take those assets and put them into a structure to scale your business. - George Bryant 45:38 One of the secret ingredients for every successful company I build  or consult, is that  they create a journey that the customer can take with them. -George Bryant If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.⬇️ More resources for you... ⬇️_Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!