Why Evidence Matters: Turning Research into Strategy for Associations

In the inaugural episode of the Association Evidence Project, host Lowell Aplebaum, EdD, FASAE, CAE, CPF, sits down with three leading voices in association research and strategy: Sheri Jacobs, FASAE, CAE, president and CEO of Avenue M Group; Dean West, FASAE, founder and president of Association Laboratory Inc.; and Andrea Wieters, director of strategic and future-focused research at ASAE. Together, they examine the current state of association research, including persistent challenges around data utilization, survey fatigue, and turning insights into action. The discussion centers on how associations can move beyond collecting information to using evidence as a strategic asset, supporting better decision-making, stronger collaboration, and more future-focused planning. The episode sets the stage for building research-driven cultures that continuously engage members and use evidence to drive meaningful impact.   The Association Evidence Project is produced by Association Briefings.