Why Execution, Curiosity, and AI Governance Will Define the Next Generation of Agencies

On this episode of Agency Alchemy, we sit down with Justin Tobin, Founder and President of Gather, to explore why the traditional agency model is being challenged by a new generation of more agile, action-oriented organizations. Drawing on his experience leading global digital strategy at American Express during the rise of social media and mobile, Justin shares the frustrations that inspired Gather’s creation and explains why clients increasingly need partners who can execute alongside them—not simply deliver recommendations. The conversation dives into Gather’s unique “double opt-in” talent model, the concept of the “agency with agency,” and why flexibility, trust, and entrepreneurial thinking are becoming competitive advantages in an industry grappling with AI, talent transformation, and changing workplace expectations. Justin also shares his perspective on AI as both a tool and a teammate, why every organization should rethink who owns AI strategy, and how the emerging role of a Chief Resource Officer could help businesses manage a workforce that increasingly includes both humans and intelligent systems.