Why Executives Need to Understand Total Landed Costs of Transportation

In this episode of the Freight Project Podcast I interview Cerasis President & Co-Founder Steve Ludvigson, whom we lovingly call “Lud” here at Cerasis since 2 out of the three of our founders are named Steve! Lud and I speak about how he got started in the industry, why he and his founders saw a need for a web-based Transportation Management System to aid shippers in transportation management, what Lud thinks will impact shippers most over the next few years, how to thrive & survive in this current capacity crunch, his thoughts on blockchain technology in freight & logistics, and, ultimately, why it’s vital for the C-suite to start to more intimately understand total cost of ownership and landed costs of transportation in order to create a more profitable business. We hope you enjoy this very first episode of The Freight project podcast!