Why Exhibitors Should Drop the Printed Brochure

Lucas and Luna explore why some of the most successful trade show exhibitors have abandoned printed brochures entirely. They examine a case from a 2025 CES exhibitor that cut print costs by 80 percent and boosted booth traffic by 30 percent by switching to digital-only materials accessed via QR codes. The hosts discuss the psychology of attention at crowded events, how digital collateral improves follow-up data, and why the tactile advantage of paper is often overestimated. They also talk about a common pitfall: exhibitors who go digital but forget to design for poor on-site connectivity. Practical advice for anyone planning their next in-person brand activation. #TradeShowMarketing #EventStrategy #PrintedBrochure #DigitalCollateral #QRCode #CES #BoothDesign #LeadCapture #EventROI #ExhibitorTips #InPersonMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #EventMarketingPodcast #LucasAndLuna #NoAds Keep every episode free: buymeacoffee.com/fexingo