Why Faire's co-founder wants to bring Silicon Valley's DNA to Canada

" I think every ecosystem is different, but we can learn a lot from Silicon Valley, and we can merge what we have here." Faire co-founder and Chief Architect Marcelo Cortes explains his journey from Brazil to Canada, how working in Kitchener-Waterloo connected him to Silicon Valley, and the process of applying the lessons learned there to his company. We also discuss how Faire's wholesale marketplace for retailers is navigating the trade war, its use of AI, and how it convinced former Uber CTO Thuan Pham to join the company. -- The BetaKit Podcast is presented by OVHcloud, the global cloud provider trusted by innovators worldwide. OVHcloud offers transparent, sovereign cloud solutions designed to help you build on your own terms—without vendor lock-in or hidden fees. With over 80 services available, you can build and scale your infrastructure confidently, knowing your data is hosted in Canada and supported by 44 data centres globally. Visit ovhcloud.com to get started with trusted cloud built for scale. -- The BetaKit Podcast is also brought to you by The BetaKit Guide: Wildfire. Explore the role of Canadian technology in helping to predict, prevent, and adapt to the global reality of wildfire.