Why families aren't booking with travel advisors and how to change that.

Recent research released shows an area in travel, that has a unique opportunity right now. Family and multigenerational travel. The research I read showed that currently only 19% of families book through a travel advisor even though 92% plan to travel this year! In this episode, Ros explores the data behind this gap and what it means for you as a travel professional. Discover how to communicate your value clearly, connect with families before they book online, and build trust through storytelling not sales. Grab the Connect Your Value mini workbook for Travel Advisors here. Connect with Roslyn: Website: travelagentachievers.com Instagram: @travelagentachievers Subscribe on Apple Podcasts or Spotify so you never miss an episode, and share this one with another advisor who's ready to increase their visibility and value.