Why Farm Succession Planning Can’t Wait: Conversations, Control, and the Future of Our Land episode artwork

EPISODE · Feb 3, 2026 · 39 MIN

Why Farm Succession Planning Can’t Wait: Conversations, Control, and the Future of Our Land

from Farming on Purpose · host Lexi Wright

“If you don’t start early enough to make a plan, it never takes care of itself.”  In this episode of Farming on Purpose, I sit down with Heidi Olson, certified farm succession planner and founder of Pathfinder Legacy Advisor, LLC, to talk about why succession planning is about far more than paperwork—and why waiting too long puts both farm families and farmland at risk.  Heidi brings decades of experience in banking, wealth management, trusts, and estate planning, along with firsthand experience navigating succession planning within her own family. We talk through how to start difficult conversations, why communication breakdowns are often the biggest obstacle, and what farm families of every size should be thinking about now as millions of acres of farmland prepare to change hands.    Key Topics:  Why farm succession planning can’t be postponed  The risks of waiting too long to start the conversation  How to structure productive family meetings  Why succession planning is operational—not just legal  Managing control and change across generations  Communication challenges inside family-run operations  Succession planning for small, part-time, or diversified farms  What to look for in a qualified farm succession planner  Preparing the next generation without forcing outcomes    You can learn more about Heidi and her work at pathfinderlegacy.com, or reach out directly at [email protected]. Heidi also hosts the Pathfinder Legacy Podcast, which is linked on her website.    LINKS  Sign up for the 8-Hour Marketing Plan here!  Marketing Routine class, do so here!  Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  Check out our favorite software tool for online sales: Thrivecart  I may earn affiliate commissions from links on this page.  Other Episodes You May Enjoy:     Episode 87: Farm Succession Planning: Securing Your Family's Legacy  Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett  Episode 19: Homesteading Skills with a Farm Family with 14 Hands Ranch     About the Host of Farming On Purpose, Lexi Wright:     I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.     Connect with me on Instagram, Facebook, and TikTok. 

Episode metadata supplied by the publisher feed · Published Feb 3, 2026

Embed this episode

Ready to play

Why Farm Succession Planning Can’t Wait: Conversations, Control, and the Future of Our Land

0:00 39:59

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Farming on Purpose?

This episode is 39 minutes long.

When was this Farming on Purpose episode published?

This episode was published on February 3, 2026.

Can I download this Farming on Purpose episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!