Why Female Fandom is Dominating the Attention Economy: From NFL Athletes to Swiftie Communities, with Alexy Posner

What does an NFL sports agent have in common with a Taylor Swift fitness community? Alexy Posner has spent 10 years building the personal brands of top NFL players. She's also the founder of Swiftie Liftie Club, a Taylor Swift-themed fitness community that now draws 400+ people per event. And the thing she wants every founder to know? Saying no is where the leverage actually lives... In this episode: Why your follower count matters less than your audience clarity when pitching brand deals How to use the "so what" question to cut through trend-chasing and build a community brands actually want What the Caitlin Clark effect has actually done to money flowing into women's sport 💁‍♀️ SPONSORS → For ecomm founders: Omnisend is your email-SMS-automation partner that costs 60% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → Alexy Posner Instagram: www.instagram.com/alexyposner/?hl=en → Swiftie Liftie Club Instagram: www.instagram.com/swiftieliftieclub/?hl=en 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.