Why finance isn't the enemy, and strategies for approaching Covid - Deepa Shah, Founder of Lab-Eight

Too often, the finance team is presented as the enemy - the unreasonable person delivering the 'computer says no' answer to marketers. In this webinar with Deepa Shah, we debunked some of the myths surrounding the relationship between finance and marketing, and much more. Specifically, our questioning focused on: How marketers can approach working with their finance team, and vice versa How can we make budgets more accurate which look into the future? Methodologies for budgeting and the degree of tolerance do you tend to build into it? Advice for folks who are cash poor right now, but with strong orders on the books in six months time? The fundamentals of finance Deepa wishes everyone would grasp? Where marketers should be looking first to upskill? The most important factors that guides your decision making when it comes to marketing spend? In other words, what is the key to your buy-in? Should SME’s take up the government bounce back loan? Pros and Cons?