Marketing Meetup Podcast
by The Marketing Meetup
Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)
Episodes
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How do you do marketing on a small budget?
Plenty of marketing case studies end with a budget most of us will never see. In this session, Chris Locke, Co-Founder at LockSmith, talks us through small-budget marketing, using a made-up oat bar brand, £100,000, and six decisions.We got into why research comes before spend, picking a fight a...
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How to build trust with clients (and bosses) with Mel Barfield and Dave Harland
Dave Harland and Mel Barfield, who run the writing agency Copy Or Die, tell us how to build trust with clients, and how to stop your work getting watered down.Along the way, Dave shares the client email that changed how he presents, a page of feedback from nine people that took a day to sort, and…
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How to build a website roadmap for 2027 (with Prismic)
Nathalia Gaspar was nervous about giving her website to AI. Would it break everything? Would it cost her job? Now it builds a page 6 times faster than she can, and she's building a 2027 website roadmap live so you can plan yours.Nathalia, web strategist at Prismic, scores her own site on five...
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AI Search visibility: how to get your brand recommended by LLMs
AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not.Ranking well on Google doesn't mean you'll...
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The reality of building a personal brand from scratch
Everyone will tell you to post consistently, build a personal brand, stay visible. Some days it just feels like a tumbleweed rolling past your screen instead.In this one, Vivi Koroma Kala joined us to share the real version of that advice, built around one idea: your personal brand is a shop. She...
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The B2B brand problem nobody's talking about, with Louis Grenier
Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it's costing brands the very thing they're trying to build, memory.Louis audited…
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The marketer's truth: where they're struggling right now
Cop the report here :) Marketing can feel creative and frazzled on the same Tuesday, and that's not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup's State of Marketers Report 2026, built from nearly 1,300 responses about how marketers are…
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Hattie Matthews on making braver creative work
Marketing strategy, creative strategy, and bold advertising: Hattie Matthews explains how to build braver, more effective campaigns without the fear of risk. The Confidence Gap can be a silent killer in modern marketing.Caught between tight budgets, short-term pressures, and complex stakeholders,...
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The $38 billion case for fan culture - Jodie Fullagar
As marketers, we need to re-evaluate how we understand our audiences. Learn why demographics are outdated and how fandom can transform your brand strategy.Jodie Fullagar, Co-founder and Co-CEO at @rundeep, joins us to break down why traditional audience segmentation no longer works and how…
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The real reason clients leave their agency (data from 250 CMOs)
Building agency-client relationships requires clarity on goals, communication and trust. Learn what actually makes partnerships work and last.Gill Huber from Ingenuity+ joins us to break down what clients want from agencies and what agencies want from clients, drawing on data from over 250...
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I left Coca-Cola for a scale-up: here's what nobody tells you | Kerttu Inkeroinen, CMO @luckysaint
Choosing a marketing role requires balancing your growth goals with company culture. Learn how to navigate big brands versus scale-ups.Kerttu Inkeroinen, CMO at @luckysaintbeer , joins us to break down the differences between working at global FMCG giants like Coca-Cola and Kimberly-Clark versus...
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The only social media calendar you can actually maintain
Most marketing teams spend the majority of their time creating content. The problem is, that's probably the wrong way round. Amy Woods makes a compelling case that if you're not spending more time on repurposing and distribution than on the original piece, you're leaving most of the value on the...
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Video marketing for marketers: The Practical 2-Hour Workflow
This webinar covers practical video marketing for marketers, including a two-hour production workflow, AI-assisted scripting with Claude, talking head video setup, audio quality tips, editing tools like CapCut and Wistia, and how to repurpose footage across portrait and landscape. Chris Lavigne,...
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Better prompts save time and carbon | The real cost of AI with Seb Royce
This webinar explored how marketers can use AI more sustainably through better prompt engineering, right-sizing AI models, and understanding their AI supply chain. We cover the environmental impact of large language models, data centre energy use, and how tracking prompt efficiency acts as a...
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Your content quality doesn't matter without this | Dan Nelken
Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.Discover how antiviral thinking,...
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Going freelance or fractional: what to know about clients, rates and contracts
Going freelance or fractional sounds like freedom. But there's a lot between handing in your notice and building something that actually works. In this webinar, Luan Wise, Steve Folland and Ayo Abbas joined us to share what they wish they'd known before making the jump, covering everything from...
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Personal branding on LinkedIn: a practical guide for marketers
Most of us know we should be showing up on LinkedIn. The problem isn't motivation. It's that the whole idea of "personal branding" feels performed, fake, and a bit exhausting.In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn…
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How to get your brand mentioned in AI search results with Charlie Marchant, CEO of Exposure Ninja
In this webinar, Charlie Marchant, CEO of Exposure Ninja, joined James to break down what's actually happening in AI search right now and what marketers can do about it. From the difference between mentions, citations and sources, to building a GEO strategy from scratch, Charlie made a complex...
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How to handle falling website traffic in 2026
Website traffic is down. AI Overviews are answering questions before anyone clicks. For marketers who have relied on search for growth, this feels unsettling.In this session, Ryan Law (director of content marketing, Ahrefs) joins Joe to break down what’s driving the decline (hello AI overviews),...
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How to cut “work about work” and stay focused with Asana's Dani Spires
You can have all the tools in the world… and still feel like your day disappears into pings, meetings, and status chasing. This session is about getting that time back with simple, repeatable habits that actually stick.Joe is joined by Dani Spires, VP of digital at Asana, to unpack the biggest...
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How to make Google Ads work with less spend in 2026
If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it’s easy to lose confidence in what’s actually driving results.In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like…
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Email vs SMS Marketing: What to Send Where (Strategy, Examples & ROI)
Email and SMS work best as a duo, but only when the message is relevant, timed well, and earned through proper consent.In this session, Ali Wood (Head of Partnerships, UK & Ireland at Mailchimp) breaks down how to use SMS alongside email to create a more joined-up customer journey, from getting...
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AI for marketers: from ChatGPT to agentic AI
AI is moving fast and many marketers are trying to keep up while still doing… everything else.In this session, Kirsty Fraser and Rich Crossley from Movable Ink break down what “AI for marketers” means (beyond the hype), and how to use it to do more with less - without losing the human bit that...
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How to create webinars that drive results in 2026
If you’ve ever wrapped a webinar and thought, “Was that actually engaging… or did people just show up?” – this session is for you.Wistia and The Marketing Meetup are teaming up for a practical, eye-opening conversation about how to do more with less when it comes to webinars-fewer tools, fewer...
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Rory Sutherland Behavioural Science & Marketing Q&A
Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), this is a really...
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Get finance buy-in for your marketing strategy
Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You’ll learn: • The...
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How to Build the Bare Minimum Marketing Strategy
Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you’re a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can...
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AI and The Law: What marketers need to know
Ryan Lisk from Hybrid Legal joins us to talk about the legal side of what marketers need to know about using AI in your work.There’s a consensus in marketing that “everyone’s using AI”. Whether that’s the case or not, we do all need to be aware of the potential legal impact of using AI.…
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The Line Between Personalisation and Privacy - James Manderson, SVP, Global Customer Success
Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line. In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and...
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Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule
AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human...
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Learn AI prompting for marketers: strategies that actually work in 2025
Prompting feels like one of the #1 skills marketers are mastering in 2025. In this episode, Anna Carina Berkman, founder of Markitect, reveals how to turn simple text into powerful marketing results using AI tools like ChatGPT, Gemini, and more.Whether you’re struggling to get quality AI output…
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How to Optimise Your Content for AI Rankings
Rory Hope, Head of EN Growth at HubSpot and Laura Lane, Head of Marketing Northern Europe at HubSpot join us to run through how the marketing landscape has changed.AI engines are beginning to shape what gets seen and what doesn’t. Marketers who adapt their strategies now will be in the strongest...
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How can AI help you make better social videos
Social video remains the fastest-growing format, and AI can help marketers keep up with the demand for speed, quality, and creativity.- AI tools and workflows to speed up video production- How to keep content engaging and authentic- The future role of AI in social video storytellingPlease take…
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How to become an AI leader in your organisation
AI isn’t just a tool — it’s a leadership challenge. This session is about how marketers can step up, influence adoption, and set the standard for responsible use.- How to make the case for AI to senior stakeholders- What good AI leadership looks like in practice- Building confidence in your team…
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How to use AI to help create great content
Ross Simmonds is one of our most popular speakers and for good reason. His approach of using new technology and old-school marketing techniques makes him a truly effective marketer. Content still drives marketing, but AI is changing how we ideate, produce, and scale it. Learn how to blend...
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How to improve your brand's AI visibility
Lauren Ingram joins us to explain how, in a world where traditional SEO feels seemingly outdated, brands can still be very visible in places like Chat GPT and other AI powered search results.Generative Engine Optimisation (GEO) is emerging as the next big shift in how content gets discovered....
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SEO tips for LLM's with Crystal Carter, Wix
🎤 Crystal Carter – WixTalk Title: Lightning TalkAbout Crystal (written by Azeem Ahmad, SEO and International speaker):Crystal Carter is one of the most respected voices in the SEO space, who makes it her mission not just to continuously learn, but also to regularly give back to the community.Not...
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What Marketers Can Learn from Bees: A Lesson in Exploration, ROI & Survival
Sarah Clarke, Business Director, Data & Strategy - UM Central (McCann), came to the Birmingham Marketing Meetup to discuss how we can approach marketing like bees.🐝 What if bees are better marketers than we are? In this eye-opening talk, you’ll learn how the explore vs exploit model of bees...
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How to build a great brand with Bronwen Foster-Butler CMO Finisterre
🎤 Bronwen Foster-Butler – Finisterre Talk Title: Lightning Talk About Bronwen (written by El Etherington, TMM) "Bronwen is a force for good. With energy to ignite an audience, you can rely on her to bring inspiration, alongside a wealth of experience from working with brands such as Lululemon,...
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How to take your marketing international
In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach.We focus on how to; Adapt and future-proof your brand voice and guidelines Localise beyond translation to truly connect Build a…
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Inside Adobe: Global Marketing, AI, and the Women’s FA Cup
Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.In this interview, Simon talks about the importance...
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How Richard built and scaled Moo.com. Founder and CEO Richard Moross
If you've ever bought a business card, chance are you will know about moo.com. They are at the birth of so many new businesses and new jobs, but this isn't just a story of how Richard built an amazing print company that thrives today. It is also a story of resilience, creativity and perseverance.
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How to grow a high functioning team
Naomi Walkland, CMO of Motorway Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail.In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from...
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How to grow on email in 2025 - DotDigital
Email’s Not Dead, But It’s Definitely Had a Glow-Up A TMM recap of “The School of Email Marketing” with Lauren and Frank from Dotdigital This wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real stuff. The kind of strategic,...
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Growing your productivity using AI - Nick Crawford
Marketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us back the time and brain space we need to focus on the things that matter, ideas, strategy, and creativity. Thanks to Our Sponsors Huge thanks to...
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How this creator grew to over 100,000 followers on LinkedIn - Rachael Higgins
We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the Founder and...
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How to grow a marketing freelancer / consultancy business in 2025 - Mel Barfield & Ben McKinney
Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with tips and advice....
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SEO Isn’t Dead, But It’s Definitely Different - Tim Soulo and Chima Mmeje
Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover: how SEO is changing and what you need to do about it actionable tips to get you started…
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Special episode: Simon Morris - VP, International Marketing, Adobe
What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on? In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand...
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Typeform's Senior Director of Brand on building great brands - Kevin Branscum
In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform. We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances…
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About this show
Listen to world-leading marketers give practical tips, guidance, and stories. Featuring the likes of Seth Godin, Jon Evans (the Uncensored CMO), the CCO of Man Utd, Mark Ritson, Rory Sutherland, April Dunford, multiple TED speakers and so many more - The Marketing Meetup Podcast gives you access to the biggest brains and best practitioners in the world in interviews and talks. The Marketing Meetup is a global community of over 50,000 marketers coming together to listen, learn, connect, and uplift one another. We hope you enjoy our positively lovely podcast :)
Hosted by
The Marketing Meetup