Why Fitting In Nearly Cost Her Business w/ Hunter Myers

What if the biggest thing holding your business back is trying to be someone you're not?For years, Hunter Myers believed she needed to fit a certain mold to be successful. She built a brand around what she thought clients wanted, leaned into trends that did not feel natural, and found herself performing instead of showing up authentically. It wasn't until she embraced who she really was that her business began to feel aligned, sustainable, and genuinely successful.In this episode, Hunter shares her unconventional journey from aspiring artist and writer to founder of Verdure Design Co. After earning degrees in English and sociology, moving to Austin without a clear plan, and unexpectedly landing a graphic design role, she discovered a path that blended creativity, storytelling, and human connection. She opens up about the lessons she learned through entrepreneurship, why branding is really about relationships, how community influences buying decisions, and the role boundaries play in building a business that lasts. Along the way, she reveals why treating clients like long-term relationships can completely change the way you market and grow your business. If you're ready to build a brand that feels authentic, attracts the right people, and supports long-term growth, this episode is for you.Connect with Hunter:LinkedIn: https://www.linkedin.com/in/hunter-myers-cnxncreativeco/Youtube: https://www.youtube.com/@cnxncreativecoWebsite: https://www.cnxncreativeco.com/Chapters:00:40 The story behind Verdure Design Co.06:40 Why luxury branding never felt authentic11:20 Growing into the right brand identity16:20 How an artist became a brand designer22:00 Why community matters in branding33:50 Treating clients like long-term relationships40:40 Building a sustainable business42:20 Setting boundaries through your values46:00 Walking your talk as a business ownerUpcoming Events:Chicago Retreat - July 14-16, 2026 - https://laurennajar.myflodesk.com/iid9wbr2ycNapa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.