Why FMCG is Totally Broken For Black and Working Class Founders and How to Fix it - Asher Flowers

Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/HUNGRY’s absolutely bloody marvellous and wonderful sponsorsMKJ Ignitehttps://www.mkjignite.co.uk/GS1 - https://www.gs1uk.org/Big Fish - https://bigfish.co.uk/BOWIMI - https://www.bowimi.com/HC Consulting - https://www.hc-consulting.uk/Why is food and drink broken for working class?Why is it harder for black founders to raise investment?Are these programmes by retailers just a tick-in-the-box exercise?Or do they actually ignite institutional change?Let’s answer these questions.Thrilled to welcome my great friend, with the smoothest name-in-the-game, Asher Flowers to the podcast.Asher was founder of ROGUE who made INSANE spreads - won listings at Ocado, Waitrose, Sainsbury’s.Beaten over the head by thrashing waves of Covid. Cost of Living. Ukraine. Too many Barriers.Broken.Totally broken.But he rose from Ashers.Now he’s back. In the Valleys. At Mum’s house. Broken. But rebuilding. Going again.Breaking down Barriers with Tequila brand, Broken Barriers.ON THE MENU:The Welsh Unfair Advantage: what no one else sees about Tiny Rebel and Au Vodka - how household is you brand REALLY? Do your NPD meetings in Brecon, WalesThe Dangers of Bootstrapping: teaches you how to do everything but not everything wellWhy Asher was on Depressants when building ROGUE and how to separate yourself from your brandHow to Solve the Working Class Issue for Founders: we need a fund for working class brandsWhat Marketing is a COMPLETE Waste of Time and What ACTUALLY WORKS newsletters, SamplingsFounders think people consumer their product way more than but consumers switch out of brands more than you thinkThe SKU Count Paradox: Why more SKUs = More Variety + Occasions, BUT too many SKUs actually Cannibalises Core🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)