Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

from eCommerce MasterPlan · host Chloë Thomas

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month. Hit PLAY to hear: The 80/20 rule that transformed Wunderbrow’s growth strategy How to avoid the biggest risk of rapid expansion Why focus is the ultimate growth hack for eCommerce brands The trade-offs every business must manage to scale sustainably Diego’s #1 tip for navigating a business transformation Key timestamps to dive straight in: [08:06] Seeking impact as CEO of KF Beauty. [14:19] Managing product discontinuation and new product launches. [17:53] Be pragmatic: Simplicity and focus yield growth. [18:53] NYU professor discusses business growth trade-offs. [23:22] Established product faces challenges with new launches. [25:18] Listen to Diego’s Top Tips! Full episode notes here: https://ecmp.info/524 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episode metadata supplied by the publisher feed · Published Jan 6, 2025

Embed this episode

Attribution link and audio player

Ready to play

Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

0:00 34:37

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Customers Who Click Will Laurenson Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking! The Ecommerce Toolbox: Expert Perspectives Ecommerce Experts, Noibu Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work.Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level. Income School Jim Harmer: Entrepreneur, Blog Writer, Podcaster Jim Harmer's Income School Blog reveals how he uses blogging and podcasting to earn a living online. Four years ago Jim started a blog, and now he earns over $500,000 per year by creating eBooks and online courses. Jim teaches practical techniques for building a small business online and using social media and SEO to build it into an empire. This show is about social media, SEO, creating digital products, eCommerce, podcasting, how to podcast, and generating passive income online. Listen to Income School and learn to dominate with your internet business. Make Each Click Count Hosted By Andy Splichal Andy Splichal The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

Frequently Asked Questions

How long is this episode of eCommerce MasterPlan?

This episode is 34 minutes long.

When was this eCommerce MasterPlan episode published?

This episode was published on January 6, 2025.

Can I download this eCommerce MasterPlan episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!