Why Focussing on Customers Is More Important Than Money; with Richard Lau & Avon Collis - #17

On this episode of the 6 Star Business podcast, we are joined by two guests who understand the intricacies of using and creating business technology to make life better for the end user: Richard Lau and Avon Collis.Straight out of the gates Richard brought up the fact that most people are in business for profit only, and have forgotten about the customer.  That set the tone for an incredibly insightful and interesting conversation!Here’s a snapshot of what we discussed:10:39 - Do what has to be done and everything else will follow12:28 - Are all aspects of Amazon 5 or 6 star?16:39 - When you know the customer is not the right one18:54 - Why customer service support is a 6 star function 22:45 - A true company is a living and breathing organism33:14 - Combining humans with an AI algorithm to create magic42:27 - How automation can help us be 6 starPLUSRichard gives us his secret to ensuring his customers are looked after better than anyone else in the market…Enjoy!Here is some information on our guests and where you can find them:Richard LauFounder: Logo.com - Create numerous logo choices for your new business quickly and easily.Founder: Resume.com - Create, edit & share your resume in minutes.Founder: NamesCon - The Premier Internet Names ConferenceWhat are you famous for?Being the "domain guy" - having bought/sold millions of dollars in domain names, and starting the largest domain conference in the industry.W: domainmanager.com  W: lau.com  W: freephotos.com  LI: linkedin.com/in/richardlauAvon CollisFounder, Relevate ConsultingI help you to get your life back with marketing automation, and help you to add value to your business via effective systemisation. 86% of customers would pay more for a better customer experience but only 1% feel that expectations of consistency are met 🤯. LI: https://www.linkedin.com/in/avoncollis/W: relevate.com.auPodcast: thefrontlinepodcast.com/Check out our previous episode here.The purpose of the Mission Activated podcast is to inspire people with the stories of people who are activated on their mission, and are living a life of purpose, passion and alignment. Being in business is not just about money: it's about bringing our genius and our gifts to the world to impact others. If you'd like to get in touch please contact us at [email protected]