Why Followers Don't Equal Revenue: A Social Media Masterclass for Loan Officers with Deborah Byrd

Deborah Byrd, CEO and founder of Plug and Play SM, joins the WeeklyroadMAP to break down what mortgage professionals are getting wrong on social media — and how to fix it. Using Queen's iconic "We Will Rock You" as her framework, Deborah unpacks the psychology behind why people consume content, how to stop letting social media use you, and the simple daily habits that build real relationships with referral partners. From doing a digital audit of your online presence, to the "produce before you consume" rule, to batching a week's worth of content in one hour — this episode is packed with actionable tactics you can put to work today.