Why Founder-Led Brands Fail at Thought Leadership

Founder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation.Key moments in this episode - 00:00 Guest - Ashley Faus00:55 Defining Thought Leadership01:51 Challenges with Founder-Led Brands02:46 Misconceptions in B2B Thought Leadership04:28 The Role of Executives in Thought Leadership12:00 Identifying New Thought Leaders Within the Company21:01 Practical Tips for Supporting Thought Leaders25:16 Ashley's Book PromotionCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.https://f.mtr.cool/MICHELLE