Why Founders Fail When They Ignore This with Monica McKitterick

Burnout isn’t just a clinical issue—it’s a leadership one. And most clinicians-turned-founders are burning the candle at both ends while trying to serve, scale, and stay sane. Monica McKitterick, PA-C, did it differently.When she stopped leading from adrenaline and started building from alignment, everything shifted—her visibility, her support system, and her ability to scale without chaos.“You’re doing too much” wasn’t an insult—it was a wake-up call. Monica shares what happened when she created space for actual relief…and why more clinicians need to stop hiding behind their grind.Listen in to learn how Monica built a sustainable, multi-site practice while helping NPs and PAs claim their space in the DPC world.Less hustle, more intention. Greater reach, deeper fulfillment. Learn what happens when you lead with your nervous system—not just your ambition.What You'll Learn:✅ Why leading from nervous system regulation creates scalable clarity✅ The #1 mindset shift Monica teaches clinicians who want to become founders✅ How to build visibility and trust—even if you’re terrible on camera✅ The hidden power of answering questions in Facebook groups✅ What it really takes to grow past $3M (hint: it’s not patient care)✅ How to know if entrepreneurship is right for youTimestamps:00:00:00 - Silent signals of burnout and why alignment matters00:00:59 - Introducing guest Monica McKitterick, NP and DPC founder00:02:57 - Monica’s story: from NP to direct primary care pioneer00:05:27 - Burnout and the realization that scaling isn’t everything00:07:26 - Sabrina on ecosystems: family, mentors, partners, community00:11:18 - Giving back through boards and community service00:14:05 - Key lessons from Monica’s book: entrepreneurship readiness00:17:09 - Marketing, sales, and operations before $3M in revenue00:19:54 - Redefining worth beyond revenue and patient numbers00:24:22 - Staying open to the future and embracing change00:24:40 - Encouragement for aspiring clinician-founders00:27:48 - Monica’s journey: from provider to community leader00:28:44 - The power of visibility and selling yourself as a founder00:29:42 - Episode summary and five key learning points00:30:41 - The hidden costs of doing it all yourselfRelated Episodes You’ll LoveWhy Founders Fail When They Ignore This with Monica McKitterickFrom Implementation to Optimization: Never Lose a Client Again with Sandra JohnsonHow AgeTech Startups Win Hospital Trust With Wound-Care Pilots with Amy CassataHere are 3 ways we can support you right now:Be a Featured Guest on the Provider’s EdgeHave traction and a story to share? Apply to join us on the show: 👉 PulsePointPath.com/Call-SabrinaReady to turn your pitch into a magnet? Send us your draft, let me rewrite it for you 👉 PitchToYes.comGet You In Front of InvestorsWe match you with the most aligned investors and decision-makers who care about your niche already. Apply at 👉 PulsePointPath.com/Pitch-Application