EPISODE · Aug 20, 2025 · 30 MIN
Why Fractional Leaders Often Fix What Full-Time Execs Can’t
from Gaining the Technology Leadership Edge · host Mike Mahony
Join host Mike as he welcomes Brian Root, founder of Rooted in Product, to discuss how fractional product leadership can drive significant impact for startups. Drawing from his experience at Amazon and Walmart Labs, Brian reveals the power of a fractional Chief Product Officer (CPO) in transforming company culture and driving innovation, even within highly regulated sectors like FinTech and InsureTech. Discover why Brian believes in the philosophy that you are not your customer, and how the right strategy can deliver value without the need for a full-time executive presence.
What this episode covers
Join host Mike as he welcomes Brian Root, founder of Rooted in Product, to discuss how fractional product leadership can drive significant impact for startups. Drawing from his experience at Amazon and Walmart Labs, Brian reveals the power of a fractional Chief Product Officer (CPO) in transforming company culture and driving innovation, even within highly regulated sectors like FinTech and InsureTech. Discover why Brian believes in the philosophy that you are not your customer, and how the right strategy can deliver value without the need for a full-time executive presence.
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Why Fractional Leaders Often Fix What Full-Time Execs Can’t
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