Why Fruity Beers Are Dominating in 2025 – with Nathan Morrow (Venus / Tesco/ Booker)

from Branding for Breweries - Strategies to Grow Brewery Brands and Sales · host The Brand Weaver

Peach lager. Mango pale. Raspberry radler. Fruity beers are everywhere in 2025, and buyers are taking notice. 🍑🍻This week, beer buyer Nathan Morrow (Venus / Tesco/ Booker Group) returns to share why flavour-first brews are dominating the taps, and what breweries should be planning next.We cover:– Why moderation and bold flavour are driving sales– What beer styles actually work commercially– What buyers are really looking for in 2025– Which trends are just noise,and which ones will stick👉 Whether you're brewing a fruited lager or planning next year’s range, this episode is full of practical, real-world insight from the other side of the table.

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This episode is 37 minutes long.

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This episode was published on July 23, 2025.

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